We use technology and design to make marketing online simple, intuitive, and human. In other words, the kind of marketing that gets results.

Put the Internet to work for you

Marketing is no longer linear, and interactive digital experiences continue to be more amazing and complex to produce across geography, language and culture.

The solution

Multichannel Marketing Services

Whether you’re launching a new website or fine-tuning a digital marketing strategy, every pixel should focus on providing the best user experience possible.

  • Brand Strategy

    We help clients discover growth opportunities created through digital technologies, prioritize branding and marketing initiatives to capture these opportunities, monitor data trails, and transform their brand to deliver results.
  • Web Design

    Ensuring consistency with your brand strategy, we collaborate to identify content needs first, create page structure based on this content, and then design page layouts that are easy to navigate and look great across vastly different screen sizes.
  • Development

    Focusing on individual components, we write efficient code to increase flexibility and control, which reduces future maintenance costs. Built from the ground up to include web development best practices for great multi-devise user experience.
  • Search Engine Optimization

    We take great care to improve your visibility in search engines and increase organic search traffic to your website. We include monthly performance snapshots and quarterly newsletters that unveil a benchmark to work against, along with primary deliverables, objectives, and tips.
  • Digital Marketing

    Marketing online can rapidly increase traffic to your website. To meet the challenge, we think regionally but tailor to local preferences across both traditional and non-traditional marketing channels and using a variety of promotional methods to reinforce each other.
  • Performance Improvement

    You can’t find the best outcome unless you explore all possible options. We immerse ourselves in your industry, learning through observation, interviews and analysis. We give focus to what’s working, and experiment with unproven strategies to discover new opportunities.

Your site can always work harder, smarter, and better

We never stop looking for opportunities to enhance your online presence. We move beyond individual marketing tactics to ensure your content - repurposed across owned, paid, and earned marketing channels - is in the right format to better scale your efforts. This approach helps your brand make quicker actions that reward more results. Your organization does not need to be active on every channel; however you must create a consistent experience where your audience is active, using the resources and talent at your disposal.


Foundation of digital marketing success

While a website is an essential step towards getting your business online, consumers also need to find and seamlessly interact with your brand. That is why continuity between design and content is the foundation of digital marketing success, no matter the channel on which your brand appears.


The hub for all of your marketing activity

A website with the best content will still fail to generate leads if it’s too slow, lacking useful functionality, or is not easy to use across different screen sizes. To rank better and to earn more leads, each page needs to have a clear purpose, reflect technical best practices, and be easily accessible to people who need quick, up-to-date information.


Test, track, learn and improve

Search marketing has moved beyond individual tactics and focus more on the overall customer experience across channels. To maximize the effectiveness of your marketing, you should be adapting your message to reach your audience when and where they want to engage with your brand. Test, track, learn and improve marketing activities with a focus on increasing user engagement. Get the content right and you will acquire a greater volume of new customers with a better return on investment.


Develop credibility with your audience

To create a healthy dialog, it is essential to clearly and honestly communicate brand values, and ensure advertising campaigns reflect and demonstrate them. The objective is to develop credibility with your target audience. This not only means inviting the audience to talk about the good aspects of your company, but also being bold enough to accept the less positive, and open it up for discussion. Be transparent; embracing your mistakes, as well as triumphs, to improve your image in the long run.

Be amazed at how a more effective web strategy can help you exceed sales targets.

If you're ready to get serious about your web presence, whether you're new to online marketing or looking to do it better, we can help you use the Internet to grow your business.

Cory Marazzo
Digital Marketing Consultant
(705) 772-5046     cory@wckd.ca

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