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10 April 2024 • 4 minute read

How to Rank Higher On Google

Google rewards websites that prioritize their users. Learn how to align your marketing efforts with Google’s guidelines for long-term success.

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Cory Marazzo
WCKD Marketing Specialist

SEO is like putting together a big puzzle where all the marketing pieces need to fit together. Just using one piece won’t get you the top spot in searches. It requires a strong brand, desirable offers and messaging, continuous investment into quality content and creative assets, plus active engagement from your audience.

Google Search Insights

Achieving increased traffic to your website from Google Search isn’t a quick or guaranteed process. It’s a long-term goal that typically requires an ongoing investment, spanning at least six months or more. By adhering to Google’s guidelines, you can improve your website’s visibility and credibility, ultimately attracting more organic traffic over time.

Google’s guidelines are designed to enhance the quality of its search results and provide users with the most relevant and useful information for their queries. By following these guidelines, you can optimize your website’s content, structure, and user experience to align with Google’s ranking factors and better serve your target audience.

Page Quality: assess the overall quality of web pages based on factors such as content accuracy, expertise, authoritativeness, and trustworthiness (referred to as E-A-T). Pages with high-quality content and a positive reputation are considered more valuable to users.

Needs Met: evaluate how well search results meet the needs of users based on their search queries. This involves assessing whether search results provide relevant information, answer user questions, and fulfill user intent.

Vital Information: identify vital information that users are likely seeking when conducting specific types of searches. This includes information such as contact details, product prices, event dates, and other essential details that users may need.

Reputation: Assess the reputation of websites and content creators, considering factors such as online reviews, ratings, and mentions in reputable sources. Websites with a positive reputation are more likely to be considered trustworthy by users and search engines.

Expertise: Evaluate the expertise of content creators and website owners in their respective fields. This involves assessing the qualifications, experience, and authority of individuals and organizations producing content.

Mobile Usability: Assess the usability of web pages on mobile devices, including factors such as page load speed, mobile-friendliness, and ease of navigation. Pages that provide a positive user experience on mobile devices are considered more valuable.

User Engagement: Consider user engagement metrics, such as click-through rates, time spent on page, and bounce rates, to gauge the relevance and usefulness of search results. Pages that engage users and encourage further interaction are considered more valuable.

SEO Strategy

Content Quality: Create high-quality, informative content that addresses the needs and interests of your target audience. Focus on providing value, relevance, and accuracy in your content to establish authority and attract organic traffic.

Keyword Optimization: Conduct keyword research to identify relevant keywords and phrases that your audience is searching for. Incorporate these keywords naturally into your content, titles, headings, and meta tags to improve your website’s visibility in search results.

User Experience (UX): Prioritize user experience by designing a responsive, easy-to-navigate website that loads quickly and provides a seamless browsing experience across devices. User-friendly websites are more likely to rank higher in search results and attract organic traffic.

Backlink Quality: Build high-quality backlinks from authoritative and relevant websites to boost your website’s credibility and authority in the eyes of search engines. Focus on earning natural, organic backlinks through valuable content and relationship-building efforts.

Technical Optimization: Ensure that your website is technically optimized for search engines by addressing issues such as crawlability, site speed, mobile-friendliness, and schema markup. Technical optimization helps search engines index and rank your website more effectively.

Regular Updates and Monitoring: Stay proactive by regularly updating and optimizing your website’s content and structure based on performance metrics and user feedback. Monitor your website’s performance in search results and make adjustments as needed to maintain or improve your rankings over time.

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This article was written in collaboration with Gemini Advanced, an AI language model.

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