Our Story

Cory Marazzo, founder of WCKD Marketing, has been helping businesses navigate the complexities of marketing for over 15 years. His journey began in 2007 as a freelance website designer and SEO specialist, expanding to offer comprehensive digital marketing services as a certified Google Partner.

In 2015, Cory founded WCKD Marketing as a full-service agency in Peterborough, Ontario. Over the years, he witnessed firsthand the transformative power of the internet and the evolving challenges faced by businesses in a rapidly changing digital landscape. He saw the rise of social media, the explosion of mobile technology, and the increasing complexity of marketing strategies. He also saw how the COVID-19 pandemic accelerated existing trends, such as the rise of AI and the commoditization of basic marketing services, exposing the vulnerabilities of businesses that relied on outdated approaches.

This period of disruption and uncertainty became a catalyst for change. Cory realized that the traditional agency model was no longer sufficient. He envisioned a more holistic and empowering approach—one that would equip businesses with the guidance, support, and tools they needed to navigate the complexities of the digital age and achieve sustainable growth.

This vision led to a two-year journey of research and development, culminating in the creation of the WCKD Marketing growth system. This structured and adaptable framework empowers businesses to take control of their marketing journey by combining:

• A clear roadmap for navigating the complexities of marketing.
• Personalized guidance and support from experienced specialists.
• Innovative tools and technologies to streamline marketing processes.
• A network of experts working together to deliver customized solutions.

Cory envisions WCKD Marketing as a catalyst for growth, not just for individual businesses, but for the entire community. It's about fostering a collaborative ecosystem where everyone benefits.